Archive for the 'news' Category

Different side of media and advertising

Out of blues I thought of reading news paper today and was bit surprised to see that an advertisement which used to come on television of Amul undergarments is being taken of the air by I&B (Information and Broadcasting) ministry. They have stated the advertisement to be vulgar and indecent. I obviously used to find it quite strange when ever I saw this advertisement on television, more over I was even more stunned when I saw posters of the same advertisements on Patel Nagar metro station and at few other as well. Delhi metro is Government governed it self and when they are banning this advertisement on television channels and giving them a piece of advise to be careful while choosing what to air, I really don’t understand what do they have to say about them self being promoting such a vulgar/indecent campaign. Though the posters at stations dint had much of so called vulgar element as found by I&B ministry but it definitely relates indirectly to the same campaign.

When I first saw the advertisement at the station I thought of taking a snap of it for my blog but I dint as I was in hurry, after reading the article in paper I decided to do it but then it was late the poster was being removed from Patel Nagar station and I could not find it at any other station as I kept looking from it while going back home. Anyways on searching the Internet I could find few other people also talking about the posters on metro stations of this campaign.

I find it really interesting that now ASCI (Advertising Standards Councils of India) has given this advertisement a clean chit as they dint found it to be obscene.

While reading review on mouthsut of this advertisement I came across a reader’s comment saying that I was clueless when my niece - 9 year old - asked me ’’what is she doing?’’. Similar would have been my situation if I would have been at his place. I personally find it a very cheap concept of promoting an undergarment and it is really not going to target educated audience just by adding a line in English at end of the advertisement saying ‘Crafted for Fantasies’.

May be issue is actually not with the advertisement but with the way campaign is being designed like it should have been designed in a way campaigns for condoms like Kamasutra etc is being designed. For example I usually don’t see advertisements of condoms coming up in day time at least on any of the family channels or news channels. But I really don’t think that the people manging this campaign would be interested in this idea as they are already planning to air this advertisement on Doordarshan and already working on a sequel as well.

Posted by Aditya
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Cost of being ignorant - Boy dies in Metro

Cost of taking something lightly can prove to be life of an innocent child is something I could have never imagined.

While coming back from office I got down at Uttam Nagar East Metro station and noticed that there were few kids sliding on the slope built for escalator. I quickly went to the nearest security official on duty and requested him to stop those kids as someone could get hurt. In response he said, (”marta bhi toh nahi hai koi, tabhi manenge yeh”) why don’t one of them die only then they will stop. I could make out that this man is not going to help so I went to customer care center and informed them about the same, all he could do was suggest me to contact security officials around. I finally went to another security official and asked him to stop the kids, he said to me that he would do the needful. Keeping his words I left from the station.

While travelling back from Ajmer in train I thought of reading newspaper out of the blues, and I found the article attached with this post. I was shocked and filled with grief for myself. All I could think was if I would have filed a complaint that day then this might not have happened or those responsible for this would get punished.

Indians have a very peculiar quality of forgetting things easily and I am quite sure same would have happened in this case as well. Officials at DMRC have easily stated this as an accident where as they are the ones who were responsible like how can this happen even when they claim to have covered every corner of metro stations with surveillance cameras.

I send email telling about this to all my friends, contacts and even Hindustan times but nothing could be done.

Posted by Aditya
1 Comment